Engineer · Founder · Builds and scales

I BUILD THE THING.

Engineer and founder. I co-founded two companies, scaled one to 10,000+ users with no outside funding, and now bring that same bias for building and delivering to product, strategy, and sustainability.

Based in Sweden. Open across Europe.

0 Users built and scaled
0 Projects delivered across 8 countries
0 Companies co-founded
0 Circularity framework from a Toyota thesis
01

I started building things before I studied how to. At 22 I co-founded Boxall, a hyperlocal delivery app in small-town Kerala, and grew it to over 10,000 users and $80k in sales in a year, bootstrapped, in a market everyone said was already locked up. Alongside it I ran Dodge 'n Burns, a studio that delivered more than 165 projects for clients in over 8 countries.

Five years of that taught me the part that's easy to skip: an idea does nothing until it works for someone. I came to Linköping for a master's in sustainability engineering to aim that at harder problems, decarbonisation and circularity in real product development, where the strategy and the people actually building the thing rarely meet.

I still build. During my thesis at Toyota Material Handling Europe I needed data no one was capturing, so I wrote a small internal web app to get it. Same instinct as always: take a messy problem and make something that works.

Jai Krishnan Murali
02

Build and scale

Founder-operator. Product from zero, full ownership, backend included.

Strategy and analysis

Turning messy data and competing priorities into decisions people can act on.

Sustainability and circularity

Grounded in engineering, from LCA to value retention, aimed at decisions rather than slideware.

03
01

Toyota Material Handling Europe

Master's thesis

Problem When a forklift reaches end of life, what it could teach rarely gets back to the people designing the next one.

What I did Ran an embedded case study across three TMH sites on three continents, conducted 23+ stakeholder interviews across R&D, operations, and compliance to map where circularity decisions actually get made, and built an internal web app to capture the inputs. Turned it into a decision framework for product engineers.

Result A framework for moving information from end of use activities back to product designers, so circularity can be considered earlier and with better evidence. It also created a foundation for further research.

Public framing only. No internal data or figures.

Jai with thesis partner Johan at Toyota Material Handling Europe
With Johan at Toyota Material Handling Europe
04
Education

MSc Sustainability Engineering and Management, Linköping University, 2026.

BTech Mechanical Engineering, Mahatma Gandhi University, India.

Leading

President, Navitas Studentförening (35 people, SEK 50k budget).

Student board member, Linköping Science Park (1 of 8).

Startup mentor, Thodupuzha Development Forum Kerala (TDFK), 2022 to 2024. Three mentored ventures are now active businesses.

Recognition

Incubated at Startup India and Kerala Startup Mission.

Top 3 finalist, Startup India Seed Fund Scheme (SISFS).

KSUM Market Acceleration Grant, awarded among 278 qualified applicants.

Tools

Product and no-code Webflow, WordPress, Substack, Lovable, Supabase, Zapier, REST APIs.

AI Claude Code, Codex, Perplexity, Google Labs.

Design Figma, Adobe Creative Suite, DaVinci Resolve.

Data and growth SQL, Python, Google Analytics, Meta and Google Ads, SEO, CAC and churn tracking, KPI tracking, landing page tools, social media marketing, sales funnel building.

Sustainability LCA (ISO 14040 and 14044), GHG Protocol and Scope 1 to 3, product carbon footprint, CSRD and ESRS, circularity, remanufacturing, refurbishing, R frameworks, eco design, rebound effects, sustainable product development.

Engineering SolidWorks, AutoCAD, CATIA, MATLAB, GRANTA EduPack, Overleaf.

Languages

English (C2), Malayalam (native), Hindi, Swedish (learning).

05

Outside work, I am usually with people, listening to music, playing something, or trying to cook a little better than last time.

Jai with some of his closest friends at the Linköping University letters
Some of my closest friends at Linköping University

People

I like a full room. Dinner, a plan that becomes three plans, someone saying they will leave early and then staying anyway. That is usually my kind of evening.

Music

Spotify had me at 200+ artists last year. I took the top 1% badge far too seriously, mostly because my friends were watching. Billy Joel and Sushin Shyam lead, with Peter Cat Recording Co. and Osho Jain close behind.

A few favourites

Reading

I read less than I used to, but I still come back to it. The Kite Runner is still the one I recommend first. As a kid, I worked through most of Jeffrey Archer.

Sport

Badminton and cricket when I play. Cricket and football when I watch. I follow both closely, and I have opinions.

Cooking

I learned to cook properly in 2025. Now I keep trying new cuisines and occasionally pretending the mess was part of the process.

Travel

A few countries so far. I like cities, but the beach is where I feel most at home.

06

LET'S BUILD SOMETHING.

I am looking for roles where the thinking and the building sit close together, in product, sustainability, or work that needs someone to make sense of the problem and then build the answer.